Combined TV and Twitter ads ‘get 18% boost on ROI’
Combining TV and Twitter ads can result in an 18 percent increase in ROI when run concurrently, according to new research.
advertising
Tackling mobile ad blocking: Consumer control and “common sense” are key
Giving consumers more control and using “common sense” are the main ways to improve mobile advertising and make it more acceptable to consumers, according to a major study by the Internet Advertising Bureau UK.
‘Content-only’ platform for programmatic ads goes live
Avid Media, the content marketing and native distribution company, has unveiled what it claims is the first demand-side platform focused purely on content.
Cannes Lions 2016 review: Marketers and the Gen Z conundrum
As Cannes Lions 2016 comes to a close for another year, it was the year of the upstarts, as the likes of Snapchat, BuzzFeed, Vice and The Lad Bible dominated conversations. We look at how these four upcoming digital stars fared at this year’s festival…
Unilever’s CMO pledges to end sexist stereotypes in ads
Unilever’s Chief Marketing Officer Keith Weed was at Cannes this year to discuss how consumers engage brands that challenge stereotypes and take up strong corporate social responsibility issues.
Snapchat wins older users as it tops App Store for first time
Snapchat is growing up, as the chat app now tops the the iOS downloads chart for the first time, according to new data.
Is Cannes Lions becoming too celebrity focused?
Will Smith was more popular than Usher at this year’s advertising and media festival. But is the festival giving way to celebrities over creativity? New research looks at the growing trend…
On the Ground in Cannes: The Long Road to Changing Gender Portrayals in Advertising
This year’s Cannes Festival once again celebrates the creative industry, but is the role of women in the sector taking a step backwards? Stephanie Himoff, Managing Director, Northern Europe at Outbrain, tackles the gender issues in the creative industry.
Firms warned to ‘keep social media campaigns honest’
Businesses are increasingly using misleading marketing methods on social media, risking significant legal, financial and reputational damage. That is according to CIM (The Chartered Institute of Marketing), which has this week released new research into the prevalence of questionable marketing on social media sites.
Web testing tips: ‘Online First’ model for new initiatives drives down cost and risk
Anoma van Eeden, Head of Marketing EMEA, Optimizely explains how online testing is being used by innovative companies to understand the cost, risk and timing of new initiatives – from cross channel marketing campaigns to product launches.