Gavin Drake, VP of Marketing at Quark Enterprise Solutions looks at the consequences of typos, and how businesses can avoid these slip-ups by automating the creation and management of content, taking the ability to make a mistake out of human hands.
Travel pioneer lastminute.com mis expanding with a new media company called ‘The Travel People’ designed to help brands reach the group’s 10 million annual customers.
The Lovie Awards has extended the entry deadline for its awards to 29th July 2016, offering those working in the technology, advertising and media sectors a final chance to take part in one of the biggest events of the year.
There’s a huge mismatch in terms of how women are portrayed in advertising and the current social reality, and it could be costing brands dearly, according to new research. The good news is that this presents a great commercial opportunity, says Elisa Birtwistle, Director and Head of Human and Cultural Foresight at The Futures Company.
Coca-Cola is working with popular YouTube vloggers to take its CokeTV channel to the UK, as the FMCG giant follows Red Bull by ramping up its content marketing strategy.
Beer brand Desperados is running a vertical video ad designed specifically to run on mobiles.
Josh Rammell, digital account strategist at MC&C looks at why tablets are the best route to reaching an older generation and how best to go about it.
Ireland has enjoyed the best digital growth in Europe over the past decade, followed by ulgaria and Poland, according to new research looking at online ad spend over the past ten years.
In partnership with Mindshare and Unilever, YOC is launching a campaign series with its inline video ad.
As online advertising continues its meteoric rise, with digital spend growing 16.4% last year to reach over £8 billion in total, digital now accounts for more than half of all UK media ad spend. But is this growth sustainable given the current state of the industry? Nick Welch, Business Development Director, ADmantX, looks at how … [Read more…]