New ‘hyperlocal’ ad format targets people near posters
Global advertising technology firm Crimtan is working with Digital Element to offer clients new ‘hyperlocal’ ad tech that helps target specific users on the move.
advertising
Influencer marketing rules: FTC slaps Warner Brothers for unclear paid content labelling
As influencer marketing continues to grow in popularity, Warner Brothers studio has been reprimanded for not labeling sponsored content produced by YouTube stars, including PewDiePie, to promote a video game.
Right to reply: Pokemon Go “could be the most used app by end of next week”
In light of the Pokemon GO official launch in UK this week, Joao da Maia Jorge, founder and CEO of boomApp, offers five reasons why Pokemon GO will soon be the most used app in the UK.
Lighter ads: New tech slashes ad sizes 75%
New technology from native ad company, Vibrant Media, has slashed the ad weight for its In-Text, In-Image, out-of-stream video and high impact native ad formats by over 75% to just 30.5 KB.
The rise of the ‘Smart-up’: UK leading rise of AI firms
With Twitter recently paying $150m for 14-person Magic Pony, a UK-based AI visual search company, are we seeing the rise of the ‘smart-up’: companies that are transforming marketing through artificial intelligence? This new report from Magister Advisors takes a closer look.
Amazon tests personalised video ads
Amazon is experimenting adverts with personalised video, showing clips featuring images and text about products the US retailer has detected the user has shown interest in.
APAC to overtake North America as world’s biggest digital ad market
2016 will see Asia-Pacific overtake North America as the world’s biggest market for digital advertising spend for the first time, according to the latest Advertising Forecast from research and consulting firm, Strategy Analytics.
Time buys ad tech firm Collective Europe
Time UK has snapped up Collective Europe Limited a provider of premium digital creative advertising solutions, for an undicsclosed sum.
Google picks Shutterstock for Google Advertising Products images
Google has selected Shutterstock to deliver images across its shopping ad platform Google Advertising Products.
Most public relations disasters ‘are brands fault’
Over three quarters (78%) of public relations disasters are “the brand’s fault”, according to a new survey.