Missing the mark: 2 in 3 dissatisfied by amount and irrelevance of brand communications
Consumers across the UK are dissatisfied with the number of brand messages they receive and the relevance of the content, according to new research.
advertising
Ad blocking slow down? Filtering levels out at 21% in UK
Ad blocking levels have not risen in the first half of 2016, staying level at around 21%, according to new data.
Mail Online partners People’s Daily of China
In a surprising move, publisher People’s Daily of China has struck a content-sharing deal with the UK’s Mail Online.
Research: 4 in 10 Facebookers blocking ads on desktop
Nearly half (40%) of Facebook users are deploying some form of ad blocking software, according to new research from Global Web Index.
Twitter debuts “Sponsored Stickers”: Pepsi first brand to sign up
Twitter has introduced its #Promoted Stickers campaign, with Pepsi as its first customer.
Right to reply: Blocking the ad blocker- Facebook’s decision highlights the problems with poor quality advertising
This week Facebook got tough on ad blockers, preventing the software from working on its desktop site. In this Right to Reply article, Greg Isbister, CEO and Founder, Blis, discusses why the decision is important in the fight against poor quality advertising.
Influencer marketing: CMA warns 43 social media stars amid crackdown on undisclosed payments
The Competition and Markets Authority (CMA) has reprimanded two different firms that have failed to fully disclose payments on social media channels, and has written to 43 top influencers warning them about undeclared paid endorsements.
HookLogic takes performance marketing platform to Netherlands
Performance marketing firm HookLogic, the leader in performance marketing for brands, has expanded into the Netherlands with the HookLogic Exchange.
Facebook takes on ad blockers: Forces desktop users to see ads
Facebook has made its first moves to tackle the growing trend of ad blocking, with a new update that forces desktop users to see adverts.
The mobile disconnect: Advertisers and mobile operators ‘not living up to consumers’ expectations’
The majority of UK consumers are left dissatisfied with the mobile advertising experience, according to new research.