European programmatic market up 70% in 2015- report
The total programmatic display advertising market in Europe jumped 70.3% from €3.4bn in 2014 to €5.7bn in 2015, according to new figures.
advertising
Right to reply: Why ad tech is driving ad blocking
With Adblock Plus now selling ads itself, what is driving the rise in ad filtering? Craig Hendry, Product Management Lead at Switch Concepts, asks if ad tech is as much to blame as irrelevance when it comes to turning off consumers.
Google drops ad tech firm over links to new Ad Block Plus marketplace
Google has axed its business relationship with ComboTag, the ad buying platform that teamed up with AdBlock Plus, after it was revealed to be working on a rival ad exchange.
Kate Middleton tops ‘influencer list’ for London Fashion Week
Over a quarter (26%) of female shoppers are actually most likely to purchase based on a fashion trend they have seen on Facebook, according to new research.
Consumers boycott brands in attempt to avoid spam
The majority of consumers feel that they are being spammed by brands online, with 75% adding that they would boycott their product or services as a result.
Half of professionals reject job offers from companies that don’t share their purpose
Over half (52%) of UK professionals considering knowing an organisation’s purpose a deal-breaker when it comes to choosing a new job, according to new research.
Global spend on Facebook and Instagram mobile app install ads soars 54%
Marketers are spending 54% more on Facebook and Instagram ads to drive mobile app installs, with video and carousel format ads helping to generate a 95% increase in total clicks, according to new research.
Consumers turned off by video ads: Buffering, volume and irrelevance top irritants
Nine out of 10 (92%) European consumers agree that changes need to be made to current online video advertising in order to improve the viewer experience, according to a new survey.
Yahoo debuts new content marketing studio, Yahoo Storytellers
Yahoo has launched “Storytellers”, a full service content marketing studio for customised brand experiences.
Google buys ad tech firm Apigee for $625m
Google has bought API management firm Apigee for $625, in a move that will bost the web giant’s advertising tools.