Andrew Fowler, UK country manager at ecommerce personalisation and merchandising specialist Apptus, examines the spectre of automated merchandising and tries to reassure us that there is nothing to worry about!
Amazon is banning the practice of companies offering free products to customers in exchange for a review.
Unilever is launching two units dedicated to branded content, as the FMCG giant follows Mondelez and PepsiCo into in-house content creation as brands become publishers.
The winners of sixth annual Lovie Awards Was announced this week, with the best of the European internet honoured.
The rise of ad block is fuelling lots of experimentation in marketing. Aly Nurmohamed, VP, Global Publisher Strategy at Criteo looks at how blockers are pushing the industry forward.
Ad placement, not ad size, is key for increased accord to a new study looking into viewability trends for programmatic and direct advertising across multiple platforms.
Amid the uncertainty surrounding Brexit, more than half of UK publishers reported positive growth this quarter compared to Q2 2015, according to new research.
Branded content’s impact is superior to display advertising in terms of recall, brand perception and intent, according to a new study.
More than 80% of the top retail and finance advertisers have a mobile optimised site and over half use responsive web design, brands dedicate as much time to their mobile sites as their desktop ones, according to new research.
Nine in ten consumers have a severe lack of understanding as to how organisations are using their personal data, according to a new study.