Facebook takes on Snapchat with “Messenger Day”
Facebook has launched its own temporary messaging service, less than a fortnight after rival Snapchat floated on the stock exchange.
advertising
Sponsored elephants? #MarchforGiants brings 3D posters to life around world
18 Feet & Rising’s ambitious campaign #MarchforGiants (March 23 to March 26 2017) will see a herd of 3D virtual elephants transcend global borders as it parades across giant outdoor advertising screens in three continents.
Guest comment: Three challenges for the web, according to its inventor
Yesterday marked the world wide web’s 28th birthday. Sir Tim Berners-Lee, inventor of the World Wide Web and founder of The Web Foundation, looks at how the web has evolved, and what we must do to ensure it fulfils his vision of an equalising platform that benefits all of humanity.
5 out-of-home technology trends that business owners should know about
While most tech innovations tend to revolve around making things smaller, such as wearable tech, quantum computers, and virtual reality Stephen Allen, Lightvert’s Media Director looks at how will technology shape the macro, changing the environment outside our homes and away from personal devices.
TAG and JICWEBS partner to clean up digital advertising supply chain
The two leading cross-industry standards bodies in the US and UK have today announced they will work together to tackle some of the biggest issues facing digital advertising including brand safety, buying transparency, fraud and criminal activity.
Cheetah Mobile rebrands mobile ad business as Cheetah Ads
Mobile app firm Cheetah Mobile has launched Cheetah Ads, its newly rebranded mobile advertising business.
LoopMe’s Artificial Intelligence gets $10m funding boost
Artificial intelligence advertising firm LoopMe has won an additional $10m funding, a total of $17 million to date, as machine learning becomes a vital part of digital marketing.
Facebook teams with Meetrics for ad verification
Facebook has stuck its first collaboration with a European ad verification provider, partnering with Meetrics to offer independent third-party verification for the delivery of display and video ads on Facebook services.
Shazam debuts augmented reality tool for brands
Media recoignition app Shazam has launched a a massively scaled augmented reality (AR) platform for its brand partners, artists and hundreds of millions of global users.
What’s next in the world of social media?
With the rise of distributed content, chatbots and influencer programmes, Gaelle Bertrand is Head of Brand Insight and Social Media Intelligence at Kantar Media looks at what we can expect to be the biggest social media trends over the coming year.