Global trends: Traditional media still dominant as mobile growth slows
Traditional media still dominates worldwide consumption, but mobile is set to account for 26% by 2019 despite slowing growth, according to new research.
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Fake news fatigue? Brits flock back to mainstream news sites ahead of election
With just 2 weeks until the general election, new research shows 15 million Brits are doubling their consumption of traditional news outlets, revealing a backlash against the social media filter bubble and so-called “fake news” on social sites.
Brexit breaks: 2017 “will be a summer of staycations and cheaper destinations”
As the late May Bank Holiday approaches, research from Rakuten Marketing and the Centre for Retail Research has found that approximately 1 in 4 consumers are changing their summer travel plans this year due to Brexit.
Google combines AI with analytics for new ‘Attribution’ marketing tool
Google is rolling out new analytics tools for marketers, including attribution modelling and YouTube ‘store visits’.
Brands to blame? 50% hold them responsible for inappropriate ad placement
Ads appearing next to inappropriate content can be damaging for the brand, with a new survey revealing that 75% of people would be put off, while 50% would blame the brand (rather than the ad serving company) for the mistake.
Personalised mobile ads: Unmasking the roles of SSPs in the ad tech value chain
Mobile ads are becoming increasingly personalised, but are publishers and advertisers in sync with their data? of mobile ads and what’s lacking in the ecosystem. Omer Efrat, Inneractive’s Director of Product Management, takes a look at why ad exchanges (SSPs) should work directly with agencies to offer audience packages.
IAB creates standard for “Dynamic Content” ads
The Interactive Advertising Bureau’s Tech Lab has launched its Dynamic Content Ad Standard, as more marketers adopt personalised ads built in real time.
China’s Weibo overtakes Twitter for user numbers
China’s Weibo now has up to 340 million active users each month, according to the firm’s latest earnings report, which pushes it past Twitter for the first time ever.
Guest comment: Ready to find yourself floating in another ‘Filter Bubble’?
With the General Election just around the corner, the chances are we’re all going to find ourselves floating in another digitally-engineered filter bubble. Luke Townsend, Marketing Director, Found looks at why we should have a rethink about the content we are going to be served in the next few weeks.
McDonald’s pulls controversial video ad about child bereavement
McDonald’s has withdrawn a controversial video ad after a huge social media backlash, with one charity accusing it of exploiting child bereavement.