Match debuts ‘Ourtime’ dating site for over 50s
Match has launched Ourtime, a new dating service exclusively for those aged 50 years and over.
advertising
“Cannes Crêperie Experiment” aims to prove mobile ads work
On Saturday 17th June, mobile advertising experts video intelligence (vi) helped a small Cannes crêperie increase its footfall by over 400%, after conducting an experiment to coincide with the start of Cannes Lions 2017.
Video trends: Teens switching from live TV to ‘on demand’
Children and teenagers are increasingly watching TV through a smartphone and using on demand services, as viewing habits among young people continue to shift towards mobile and on demand streaming, a study has shown.
UK election analysis: Conservatives targeted social media ads “far too narrowly”
After last week’s general election, new research indicates that The Conservative Party ran an “ineffective” social media campaign that failed to attract new voters and did not energise its traditional base.
Avoiding harmful bots: How DSPs handle non-human traffic
Jamuna Nallainathan, Senior Manager, Audience Marketplace, EMEA, at Yahoo looks at why ad tech providers such as demand side platforms may ultimately be in the best position to help advertisers detect fraud.
Social media marketing: Which platform spends the most on its own ads?
A new study from Kantar Media study, looked at the ad spends of the five big social-media networks in the US, showing that Facebook dominates with Snapchat and Pinterest on the rise.
Ad blocking trends in 2017: Mobile increases but signs of overall slowdown
Ad blocking is now one of the biggest threats to digital marketing, estimated to cost global publishers over $27bn by 2020 through lost revenues. But are we witnessing a slowdown, or simply a migration of filtering software from PCs to mobiles?
May Vs. Corbyn: Who is the most searched for UK politician?
Ahead of the UK snap election tomorrow, research reveals that Labour’s Jeremy Corbyn was the most searched political leader online in the UK, accounting for 50.27% of all searches in Britain, with Theresa May coming in second with 36.14% of searches.
Social media politics turns sour: #DeleteGate
Political campaigning in the UK general election sunk to new depths as Conservative MPs were caught today deleting social media comments from their own residents.
Ad blocking “a growing challenge for marketers in Germany”
Ad blocking is a growing challenge for marketers in Germany – by the end of next year almost a quarter of the population will be using ad blocking software, according to eMarketer’s first-ever estimates of ad blocking in Germany.