Cannes Lions 2017: Unpacking the gender bias in advertising
Women are still being ignored in ads in favour of men, according to a new study released at Cannes.
advertising
Unilever’s Keith Weed tackles stereotypes and brand safety at Cannes
Diversity was a key topic as this year’s Cannes Lions Festival, with Unilever chief marketing and communications officer Keith Weed leading the way with an “#unsterotype” initiative and warnings about how brands need to avoid association with extremist content online.
Cannes Lions 2017: Video highlights from days 5 and 6
Celebrities flocked to Cannes Lions as “entertainment” day descended on the festival. We look back at some of the highlights…
China Day at Cannes: Tencent puts AI at heart of Chinese digital growth
Chinese internet giant Tencent hosted “China Day” at Cannes Lions and won its first Gold Lions Award, the Cyber Lions, for its QQ Alert.
Twitter’s 140 second videos: One year on
Today (Wednesday 21st June) marks one year since Twitter announced that users will be able to post videos up to 140 seconds long as opposed to the previous 30 second limit. Please find comment from Benjamin Potter, co-founder and Creative Director at CLICKON on how this has impacted content marketing for brands.
LoopMe debuts AI-Powered cross-screen video ad platform
LoopMe has launched AI-powered video advertising, with brands Microsoft, The North Face and O2 are already using it and seeing and outcome uplift of 132%.
Top analytics tips: Why 100% viewability is not enough
Vincent Potier, COO at Captify, looks at how brands need to go beyond just the simple metric of viewability.
GoCompare campaign shows digital video twice as cost efficient as TV advertising
Insurance comparison website GoCompare extended the reach of its recent ad campaign to occasional or non-TV viewers using digital brand agency Collective’s TV Accelerator (TVA) tool, with results 2.5 times more cost efficient than TV.
Path to purchase: New study shows how brands can “beat Amazon at its own game”
Ecommerce businesses could add as much as 6% to their revenues, representing tens of billions of dollars globally, by focusing on the most effective optimization and personalization techniques, according to new research.
Over 90% of celebrity social media endorsements “violate FTC regulations” [INFOGRAPHIC]
As influencers and celebrities post, filter, and hashtag their way to fame and fortune, brands are working with them to reach and communicate with consumers. Influencer marketing on Instagram alone is now a massive $1 billion industry.