With just 2 weeks until the general election, new research shows 15 million Brits are doubling their consumption of traditional news outlets, revealing a backlash against the social media filter bubble and so-called “fake news” on social sites.
Driven by advertisers’ need to tap into people’s rising use of mobile to watch content, digital advertising grew at its fastest rate for nine years – by 17.3pc to £10.3 billion in 2016, according to new research from the Internet Advertising Bureau UK / PwC Digital Adspend.
The cost of global online ad fraud could reach $16.4bn this year, with advertisers set to lose more than twice as much as previous estimates suggested, according to new research.
UK adspend posted 4.2% growth in Q3 2016, defying uncertainty caused by the EU referendum, according to new research.
The Internet Advertising Bureau UK has named Jon Mew as its new chief executive, replacing Guy Philipson, who is stepping down from the role.
The amount of money spent on programmatic advertising will grow faster than all other digital channels next year, and is set to become the main digital ad trading method by the end of this year, according to new research.
Three-quarters of global internet traffic will come from mobile devices in 2017, with Spain, Ireland and Singapore leading the way, according to new research.
The growth of digital marketing has helped UK ad spend beat expectations for 2016, but Brexit has led to lower forecasts in 2017, according to new figures.
For the second consecutive quarter, less than half of online ads served in the UK met minimum viewability thresholds – costing advertisers around £154 million, based on IAB/PwC’s Adspend figures published last week.
A new division that aims to improve the creative quality of ads served programmatically, in turn improving people’s experience with online ads, is being launched by ad tech firm RadiumOne.