Facebook planning ‘e-money’ banking service?
Facebook is planning to offer banking services to its users, The Financial Times has reported this week.
Search Results for:
West Ham and Selfridges get first .London domain names
Football Club West Ham United, Selfridges and the London School of Economics, have become some of the first owners of a .London domain.
Magnum celebrates 25th anniversary with ‘biggest party on the Internet’
Unilever is marking the 25th anniversary of its ice cream brand with a £13m marketing campaign, including an online competition.
IAB defines 1 second glimpse as an online ‘ad view’
The Internet Advertising Bureau UK has unveiled its guidelines for ‘viewable impressions’ for online display ads, defining an ad as ‘viewable’ if half of it appears in the browser for one second.
Google Play catching iOS for app revenue
Apple’s App store still leads the way in terms of global revenue, but Google’s Play Store is catching up, according to new research.
Twitter boosts social data targeting with Gnip buy
Twitter has bought long-time partner and social data provider Gnip, as the social network looks to boost its targeting abilities for advertisers.
Google admits emails are scanned for ad targeting
Google has updated its terms of service, explaining to users that their incoming and outgoing emails are automatically analysed by software to create targeted ads.
Video viral of the week: Heart-warming Thai insurance ad gets 6 million views
Bangkok-based insurance firm Thai Life used a longform YouTube video to tell a heart-warming tale of an unsung hero who never gets rewarded for his acts of kindness. Or so it seems. See why it’s our video viral of the week below…
Right to reply: IAB’s viewability guidelines don’t go far enough
The Internet Advertising Bureau set out it’s new ‘baseline standard’ for display ad impressions this week, stating that 50 per cent of the pixels in a display banner must be visible for a minimum of one second to qualify as an impression. Andrew Goode, Chief Operating Officer at Project Sunblock comments on why the IAB’s … [Read more…]
US Airways sorry for Twitter porn blunder
US Airways has apologised after a pornographic photo was sent from its official Twitter account in response to a customer complaint.