Celebrities drive Monster ‘Thank You’ campaign
Online job board Monster.co.uk’s Thank You Campaign is picking up speed with the help of Blur bassist Alex James and Paralympian Dame Sarah Storey both making public thank yous.
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Facebook takes on SnapChat with rumoured Slingshot app
Facebook is working on its own version of self-destructing messaging app Snapchat with a new short video messaging app, “Slingshot,” according to new reports.
Google to buy live games site Twitch for $1bn?
Google is reportedly mulling a bid for Twitch for $1bn to link popular video game streaming service to its YouTube video network.
UK search marketing trends 2014: Budgets increase as focus turns to conversion rate optimisation
More than half (58%) of all UK companies plan to increase their paid search budgets this year, up from 55% in 2013, with a slight increase on SEO spend also forecast, accordiong to new research.
Google Now adds bill payment reminders
Google Now has added a new type of info card that will provide billing reminders, based on details from user’s emails, according to a news report.
Case study: How Budweiser’s ‘Puppy Love’ ad won the Super Bowl ad battle
Back in February 2014, Budweiser’s “Puppy Love” became the runaway winner of Super Bowl 2014. The cute commercial, which tells the story of an unlikely friendship between a horse and a puppy, was not only the most shared video online, but also the ad which attracted the most TV coverage. This case study from Unruly … [Read more…]
AT&T buys DirecTV for $50bn to create TV giant
In the biggest technology deal of the year so far, US telecommunications giant ATT has bought broadcast satellite service provider DirecTV for nearly $50bn (£29bn).
Restaurant marketing trends: Women lead rise in mobile bookings
UK diners are creating a ‘fast dining’ culture with two in five (41%) diners now booking restaurants through tablets or mobiles, compared to 7% in 2011, according to new research.
Top 100 global retailers failing to convert social marketing into sales
A study analysing social commerce strategies of Top 100 Global Retailers shows failure to convert social media into sales, with Tesco the only advanced retailer using social as a sales channel.
Gmail become first Android app to reach billion installations
Google’s Gmail app has become the first smartphone app to pass one billion installations on Android devices, it has been revealed.