UK Travel Consumers Go Mobile
Mobile is playing an increasingly important role in how UK consumers research and book travel, according to new research from comScore.
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Display ad case study: Specsavers uses visual engagement to smash benchmarks
Extending their ‘Should’ve gone to Specsavers’ TV campaign online, the Specsavers i-Roll campaign smashed visual engagement benchmarks.
Cannes Lions Day Five: Unilever marketing boss warns industry’s ‘out of touch’ brand managers
Unilever’s chief marketing and communications officer Keith Weed spoke on day five of the Cannes Lions festival discussing the new digital challneges facing traditional brands. Watch highlights from the event here, also featuring Astrophysicist Neil Degrasse Tyson, this year’s Lion of St Mark Joe Pytka, and Dentsu with Andy Lippman.
Blippar buys Layar to create largest augmented reality firm
Blippar has bought augmented reality network Layar, establishing one of the biggest data footprints for consumer AR use around the world.
Best social media posts: Funny and informative content still king
The most sharable social media content is either funny or informative – or a combination of both – according to the findings of a new survey.
Facebook was late to the mobile party, admits Sandberg
Facebook was wrong to underestimate the rise of mobile back in 2011, according to Facebook’s COO Sheryl Sandberg.
Dove targets Ascot ladies with Waterloo station photo stunt
Unilever ran a one-day digital campaign, giving women heading to Royal Ascot’s Ladies Day the chance to have a professional photo taken at Waterloo station, to support the launch of Dove Invisible Dry deodorant.
Cannes Lions Day Four: Sheryl Sandberg and Beats talk digital
Day four at the Cannes Lions event say Facebook’s Sheryl Sandberg, Clear Channel Media with Jared Leto and Benjamin Palmer, R/GA with Bob Greenberg and Beats Electronics’ Omar Johnson, and Grey with Courtney Love and Tor Myhren. Watch the highlights in the video below.
Amazon’s first smartphone detects buyable objects nearby
Amazon has launched its first mobile handset, dubbed the Fire Phone, with 3D effects, gesture controls, and a feature that detects objects and digital media purchasable (preferably) from Amazon’s online stores.
Facebook relaunches Snapchat rival ‘Slingshot’… but it’s not for lurkers
After a high-profile delay, Facebook has finally launched a photo-messaging app to rival SnapChat, letting users swap self-destructing photos- provided everyone takes part in the sharing process.