Viacom’s £450m Channel 5 deal gets green light
Viacom has completed its £450m acquisition of Channel 5 from Northern & Shell Media Group, announcing the first programmes to be commissioned under the new deal.
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Right to reply: Do brands need to make their apps Apple Watch compatible?
The Apple Watch is the first new product line for the company since the iPad in 2010. Sam Clark, CEO of Conjure, a company that specialises in developing apps for emerging technology platforms—including wearables—looks at why brands need to consider making their existing apps for friendly towards smart watch users.
Apple Watch and phablet revealed- but are NFC payments its real game changer?
Apple has revealed its latest range of bigger smartphones and its much-anticipated smartwatch, along with a new mobile payments system that uses fingerprint ID for security.
How does Google judge content quality? Study shows brands have advantage
Content with strong topic knowledge, more visual elements, bigger word counts and more relevant words (not just matches for the search term) are more likely to rank highly on Google…but being a brand also helps, according to new research.
The six types of social media user: Most Brits ignore brands (infographic)
More than half of Britain’s adult population engaged in social media do little to increase brand interest and create positive associations with brands online, according to new research which has identified the six types of social media user.
Rise of the iWatch? Wearable tech to make $53bn by 2019
Global retail revenue from smart wearable devices will treble by 2016, before reaching $53.2 billion by 2019, according to a new report from Juniper Research.
Rakuten buys cash back shopping sitre eBates for $1bn
Japanese internet giant Rakuten has bought Ebates, provider of the largest cash-back shopping web site in North America.
Rise of emotion analytics? Adknowledge to measure people’s feelings for video campaigns
Digital ad firm Adknowledge has partnered with Realeyes, an emotion analytics platform that measures how people feel and react when they watch video content.
Ex-ITV online boss to join RadiumOne
Programmatic advertising firm RadiumOne has hired Toby Swire, formerly Online & Mobile Manager at ITV, as Regional Sales Manager to run their regional sales operation in the UK.
Twitter becomes online shop with ‘buy it now’ button
Twitter has expanded into ecommerce a new ‘buy’ option that will appear alongside a brand’s tweet.