Finding a compelling reason for customers to engage with your business via smartphones offers a huge (and low cost) way of getting swathes of valuable insights. Mark Penson, CMO of Survey Anyplace, looks at four ways to use customers’ mobile devices to improve your bottom line.
Although PCs dominate in the majority of Southeast Asia markets, use of mobile phones for online shopping is growing in popularity across the region, according to new research.
EBay has been compromised so that people who clicked on some of its links were automatically diverted to a fake site created to steal their personal and financial details.
IBM has expanded its Watson supercomputer with a new ‘freemium’ analytics service that lets businesses make use of the high powered machine.
Apple has launched its iOS 8 operating system for iPhones and iPads today, but key new fitness features have been delayed after the discovery of a software bug at the last minute.
Amazon has bought the .buy top level domain (TLD) name for $4.6bn, beating rival Google for ownership of the potentially lucrative web destination.
There are now more women playing video games than men, driven by 25-44 year old women downloading free puzzle and trivia game apps, according to a new report.
Video ads in the US are increasingly being bought via programmatic methods, moving budgets away from TV commercials in the process, according to new research.
Age is no predictor of digital behaviour, with factors such as economic clout and cultural characteristics giving away far more clues to advertisers looking to target audiences, according to new research.
The number of smartphone shipments will approach 1.2bn this year, an increase of 19% from 985m in 2013, according to new research.