Google sells best YouTube channels to UK advertisers with ‘Preferred’ format
Google has launched its ‘Preferred’ platform in UK, taking the top 5% of channels on YouTube and selling them to advertisers.
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The rise of the connected car: Internet becoming a ‘must have’ feature?
Nearly two in five (39%) of US car buyers will consider internet connection as a key feature for their next automotive purchase, according to new research from Nielsen.
Native ads growing in popularity (but marketers struggle to define them)
There is widespread support for native advertising amongst marketers, despite confusion over definition, according to new research.
Third of teens meet social media ‘friends’ in real life
More than one in three teenagers have gone on to meet someone they first encountered online, according to a new survey by Radio One’s Newsbeat program.
Guest comment: The online opinion poll that could cost £13.2bn
Online surveys are at the heart of a lot of decision making these days particularly, as you would expect for on-line businesses. Many people assume that an on line survey is representative of the online population but the recent Scottish Referendum polls reveal that this is not necessarily the case. Steve Abbott, director at The … [Read more…]
Niume creates ‘instant social network’ around interests
A new social network called Niume has gone live, created for people frustrated with the limitations Facebook and Twitter by offering an instant audience for users content and solves the issue of noisy feeds.
Skype app lets users swap video messages
Skype has launched a video messaging app called Skype Qik, letting users swap short clips up to 42 seconds long via their mobiles.
Twitter lets French users transfer money via tweets
Twitter has inked a deal with Groupe BPCE allowing its users in the country to send money to each other – irrespective of their bank – via a tweet.
The rise of the smartwatches: 100m devices forecast sold by 2019 (but no killer app)
More than 100 million smart watches will be in use worldwide by 2019, with a host of premium brand launches over the next 12-18 months bringing the category into mainstream consumer consciousness, according to a new report.
Dropbox denies security leak after ‘hacked’ passwords appear online
Dropbox has denied reports that hackers broke into its computer systems and stole almost seven million usernames and passwords, claiming that the data leaked online is not associated with Dropbox accounts.