Marmite brings back controversial ‘neglect’ ad with digital first campaign
Unilever’s Marmite is resurrecting its controversial animal rescue spoof as part of a ‘mockumentary’ campaign with a strong digital element.
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Weetabix targets ‘mummy bloggers’ in ‘Weetabuddies’ campaign
Weetabix has launched a £5.5m multi-channel push featuring Weetabuddies characters to encourage more families and kids to the breakfast cereal brand.
Top 10 most viewed YouTube ads in 2014
Sainsbury’s Christmas ad tops the 2014 UK YouTube ads leaderboard, with Nike getting two spots in the top 10 ranking, according to new data from Google which also looks at the leading agencies.
‘Chinese Apple’ Xiaomi doubled revenue in 2014
Xiaomi saw its revenue more than double during last year, as the handset maker, often dubbed ‘the Chinese Apple’ becomes one of the biggest tech firms in the world.
HMRC faces backlash for tweet tax inquiries
HM Revenue and Customs has defended its call for tax payers to tweet enquiries to @HMRCcustomers after criticism from MPs.
Zuckerberg takes on Oprah with Facebook ‘book club’
Mark Zuckerberg has started a new book project, encouraging people to read one title a month.
India blocks major websites after ‘terror threats’
The Indian government has blocked more than 30 major websites including Vimeo, Daily Motion, Internet Archive and Github in order to prevent the spread of what it calls ‘jihadi activities’.
Snapchat valued at $10bn after funding boost
Snapchat has raised another $486m in funding, with 23 investors joined the offering, according to new SEC filings made recently.
BMW runs NFC campaign in magazine ads
London-based start-up Tamoco has teamed up with BMW placing small chips inside a magazine allowing it to track and analyse readers’ responses using its cloud-based software platform.
Guest comment: Affiliate marketing’s legacy: where do we go from here?
As we move into another year, what is the true legacy of affiliate marketing? Mark Kuhillow, founder at R.O.EYE argues that the biggest challenge is sales attribution… and why brands, media owners and agencies need to get smarter with tracking technology.