Blippar creates ‘visual browser’ for the real world
Blippar is working on a “visual browser” that lets users search for information about real-world objects simply by pointing their smartphone camera at them.
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Amazon buys Internet of Things firm 2lemetry
Amazon.com has acquired 2lemetry, a startup with a system for sending, receiving, and analyzing data from Internet-connected devices.
Durex #connect campaign promotes digital ‘off button’
Durex has launched a new social media campaign that encourages couple to spice up their love lives by switching off their smartphones.
Our cross-device lives: What do we do with our gadgets? (infographic)
TV primetime is also the most popular period for tablet usage, while night owls often turn to their smartphones, according to new research looking into our daily gadget habits.
YouTube debuts 360-degree videos with Red Bull
YouTube has introduced 360-degree videos to its service, letting users watch the films through their browser as well as by using their phones as a version of virtual reality.
Jeremy Clarkson sent free Snickers in Twitter PR stunt
In a controversial piece of real-time marketing, Snickers has sent TV presenter Jeremy Clarkson free chocolate bars after the Top Gear presenter was suspended over a ‘fracas’ over hotel food.
Yahoo on course for $1bn mobile-ad revenue this year
The resurgence at Yahoo continues, with new data showing the firm made $768 million in mobile-ad revenue last year and may be on track to join other tech giants in exceeding $1 billion this year.
The Jockey Club signs programmatic marketing deal with RadiumOne
The Jockey Club, the company that owns Aintree, Epsom and Cheltenham horseracing venues, has entered into a technology partnership with programmatic media specialists RadiumOne to enable sponsors to target highly engaged horseracing fans across the entire web.
Luxury home product firm LuxDeco ramps up personalisation strategy
Luxury home products retailer LuxDeco.com has partnered with Sailthru to transform individual customer experiences across all digital touchpoints.
Social tourism case study: The little village that went global
Back in 2013, the little mountain village of Obermutten, Switzerland, issued a promise on Facebook: anybody who likes the village’s Facebook Page can have their picture posted on the village bulletin board. This case study looks at how the village promoted tourism with a digital twist, investing 10,000 Swiss francs and getting the equivalent of … [Read more…]