TV primetime is also the most popular period for tablet usage, while night owls often turn to their smartphones, according to new research looking into our daily gadget habits.
The data, from Drawbridge, draws upon information from 3.6 billion devices around the world, and is able to accurately figure out whose device belongs to who.
This has clear implications for marketers and media owners that want to go big on mobile.
View the infographic below:
Drawbridge – Marketing Technology Brief
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