Unilever aims for 40% ecommerce sales growth in 2015
Unilever is targeting a 40% boost in online sales during 2015 as it hastens efforts to encourage shoppers to buy online
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Google debuts mobile network in the US
Google has announced plans to offer its own Wi-Fi-based mobile network
Measuring the success of campaigns: New European benchmarks (infographic)
Understanding campaign performance is critical for all stakeholders in the digital advertising ecosystem.New research from comScore offers a way to compare campaigns with industry benchmarks across Europe.
Facebook sees slowest growth in 2 years (but user base soars)
Facebook has seen its slowest growth in quarterly revenue in two years as higher spending on research and development ate into profits.
Google profits get ad revenue boost
Google has enjoyed a 4% increase in profits to $3.59bn (£2.38bn), as strong advertising sales helped to calm investor fears that growth was slowing at the web giant.
Google reveals what it knows about you
Google has launched a new feature that lets user download their entire Google search history- giving a glimpse into what the search giant knows about their web habits for the benefit of advertisers.
Facebook takes internet.org to Indonesia despite criticism
Facebook’s free internet initiative Internet.org has been officially launched in Indonesia, despite coming under criticism for threatening ‘net neutrality’ in India earlier this month.
Ad retargeting ‘performs better than search or email’ (infographic)
Retargeting has grown in popularity as marketers use consumers’ previous Internet actions to encourage them to make a previously abandoned sale. New research suggests the practice is becoming more effective than search and email in winning conversions.
1 in 3 Brits have tried (and failed) to quit social media
A new study has revealed that the majority of Brits (58 per cent) think that social media has a negative impact on their friendships, with nearly two thirds fearing their friendships are becoming more superficial.
Garmin debuts first combined sat-nav and dash cam
Digital mapping firm Garmin has launched a portable GPS and a Dashcam in new device.