Top ecommerce tips: The personalisation paradox
Mark Jervis at dotdigital examines how as brands and retailers approach peak, what are the lessons we have learned in the pandemic on how to perfect personalised engagement
Search Results for:
China’s most valuable brands grow 12%: Moutai rises as Alibaba dominates
The 100 most valuable Chinese brands gained 12% in value this year, with Alibaba holding number one position with a rise of 9% to $153bn, while Moutai rose two places to number three, according to new data.
AudioMob teams with Big Brother for in game audio advertising
Google for StartUps-backed AudioMob has teamed up with Banijay’s 9th Impact, to put audio advertising in its Big Brother MMO mobile game which is launching today.
UK digital ad spend tumbled 5% in first half of 2020
UK digital advertising spend dropped 5% in the first half of 2020, due to the impact of the Covid-19 pandemic, with most of the damage in the second quarter, according to new data from IAB UK and PwC.
Facebook hits number one for mobile app advertising
Facebook took the number one spot, and both Google and Facebook continued to dominate mobile app advertising, according to new research.
Black Friday 2019: What did we learn from last year?
Global eCommerce platform Kooomo advises retailers to use last year’s cyber-weekend as inspiration for their future response.
Yeo Valley Organic launches ‘always on’ connected packaging
Food brand Yeo Valley Organic has rolled out connected packaging across all products as part of their new ‘Put Nature First’ brand platform.
The Instagram breakdown: which Influencers are dominating the app? [INFOGRAPHIC]
![The Instagram breakdown: which Influencers are dominating the app? [INFOGRAPHIC]](https://www.netimperative.com/wp-content/uploads/2020/10/inst-split-main.png)
Being able to sell on social media is becoming more lucrative for businesses. This report investigates the gender split and pay gap for the most followed accounts on Instagram, looking at the top 100 influencers for each category.
Marketing fail: UK government criticised for ‘crass’ ad advising ballerina to retrain in IT
The UK government has been forced to apologise over a ‘crass’ advertising campaign which suggested a ballet dancer could “reboot” their career by moving into cyber security.
Top tips: Escaping from data lockdown with a digital evolution
While there is no one-size-fits-all approach to suit every company, by having available and structured data with an open and flexible culture, organisations are in a much stronger position to take on this critical shift and escape from data lockdown Peter Ruffley, CEO, Zizo, highlights two aspects for businesses to consider before they can move … [Read more…]