Wearables: Brits changing attitudes to smartwatches
Then behaviour of smartwatch users is evolving, indicating a divergence in the role of a smartwatch vs. a smartphone, according to new research.
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Most Brits and Germans ‘want to receive personalised’ marketing
Two thirds of consumers across every age group in the UK and Germany now like to receive individualised communications and more than half now claim to be happy to share personal information with brands. Based on his own research, Volker Weiwer, CEO at Teradata, offers a guide to getting more from personalised marketing.
Retailers ‘missing out of insight from customer data’
Retailers are failing to obtain potential insight from customer data, due to that fact that as little as one in three retailers have an information manage, according to new research.
Amazon bigger than Walmart after surprise profit jump
Amazon shares have surged more than 18% in after-hours trading after it reported a surprise profit and better-than-expected sales figures that value the online retailer higher than Walmart for the first time.
eBay rich list: 30 biggest sellers revealed for first time
The first-ever eBay ‘rich list’ has been published – and reveals that Britain’s top sellers are raking in up to £17m a year trading on the site.
Microsoft takes on WhatsApp with ‘Send’ chat app
Microsoft has launched a new email-based messaging app called ‘Send’ aimed at “those brief, snappy communications”.
Roald Dahl goes digital: The Twits return in children’s app
Roald Dahls’s book The Twits is being turned into an app as part of a major rebranding of the late author’s work.
Youngsters ‘put off shopping on their smartphones’
Despite being seen as the mobile-savvy generation, 15% of Britain’s 18-34 year-olds who own a smartphone admit to having never used their smartphones for anything shopping related on a given list, according to new research.
Top tips: Advanced connectivity- reshaping consumer interaction
Gone are the days when connected activity was limited to three devices – laptops, smartphones and tablets – the introduction of the Internet of Things has seen the ordinary object transformed into a piece of revolutionary technology. But what does this mean for advertisers? Ben Sidebottom, Director of Solution Architecture, Visual IQ discusses how advanced … [Read more…]
Apple Watch sales disappoint despite strong earnings
Apple Watch sales have failed to meet expectations as customers have balked at the high price tag, it has been revealed.