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Fashion firm fined for undisclosed paid Instagram ads

March 18, 2016

A US fashion firm has settled a case in which it was accused of failing to flag paid Instagram endorsements as being adverts.

Ads, Regulation, Social advertising, agencies, content, government, marketing

Brexit battle: 80% of CBI members want to stay in EU

March 18, 2016

Nearly four-fifths (80%) of CBI members think being in EU is best for their business, according to a new survey looking into business attitudes to the UK EU referendum.

News, Regulation Europe, financial services, global, marketing, Search

The new LinkedIn? DueDil helps uncover contacts within companies

March 18, 2016

Data intelligence DueDil has launched a new tool that helps teams find key business leaders and contacts by linking their networks together with company information.

Ads, Social CRM, media, UK

Indian tech firms boost investment in London

March 18, 2016

Cobra beer founder Lord Bilimoria has welcomed India’s next high growth multi-national companies to London as new figures revealed the country’s tech firms are investing in London at an unprecedented rate.

News analytics, China, Europe, global, India

EU referendum: Brits’ search habits reveal quest for information online

March 17, 2016

There are now less than 100 days until the UK makes big decision around whether we stay in Europe. In the run up to the 23rd of June, Hitwise, a division of Connexity, lifts a lid on the different behaviour witnessed across the UK when it comes to learning and informing their decision.

Search Europe, Search, UK

Top tips: The five myths of building and creating a custom app

March 17, 2016

Choosing the right solution for particular business needs can be really difficult if businesses are uninformed with the right information. Off-the-shelf apps can often be irrelevant, but custom apps can be tricky. David Head, Consulting Engineer, APAC at FileMaker discusses the five myths of building and creating a custom app for businesses.

Mobile apps, technology

Google joins up analytics with ‘360 Suite’

March 17, 2016

Google has launched a new set of analytics tools, aimed at large firms looking to get more insights from today’s multi-screen consumers, taking on the likes of Adobe, Oracle, Salesforce and even Facebook Atlas.

Ads, News analytics, Facebook, Google, marketing, media

Native content: Consumers ‘increasingly confused by sponsored stories’

March 17, 2016

Online readers are seven times more likely to identify articles as paid-for content when labelled “advertising” or “sponsored content” than when badged “brand voice” or “presented by” according to new research.

Ads, Content advertising, content

Games streaming site Twitch expands into 24/7 food channel

March 17, 2016

Twitch has launched a new channel featuring 24/7 cooking content on Twitch Creative.

Ads, Content Amazon, brands, content, games, Google

Pope Francis joins Instagram

March 17, 2016

Pope Francis has continued his mission to spread the word of the Catholic Church online, this time joining social network Instragram.

Social global, images, media, Twitter
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