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Digital skills trends: The ‘knowing and doing’ digital gap

July 27, 2018

As businesses strive to meet the needs of today’s digitally empowered consumer there is a gap between businesses knowing what drives digital effectiveness and current digital practices, according to new research.

TabMo and zeotap partnership delivers ‘precision advertising’ for mobile

July 26, 2018

Mobile creative demand side platform TabMo has announced a partnership with global mobile data platform zeotap that will enable advertisers to develop their own creatives and deliver them with precision targeting to specific audiences.

Love Island fans spend more time on the TV show’s app than on Facebook, Whatsapp or Twitter

July 26, 2018

ITV reality show Love Island has been the TV hit of the summer, and new research indicates that its fans are more loyal the the shows official app than major social networks.

Facebook shares dive 24% as user growth slows

July 26, 2018

Facebook shares have plunged 24% as the social network saw its user base and second-quarter revenue grow slower than expected.

Voice search trends: Marketing gap between awareness and action 

July 26, 2018

Digital marketers are aware voice search will impact the way they market products and services, but almost a third (29%) aren’t actively doing anything to address the changing landscape, according to new research.

Instagram rich list: Kylie Jenner claims to spot

July 26, 2018

Reality TV star Kylie Jenner has been named the highest earner on an Instagram rich list, estimated to make $1m (£760,000) per sponsored post.

Love Island: Which contestant is winning on social media?

July 26, 2018

With less than a week to go until the Love Island finale, social media marketing company Socialbakers has released data on which contestants are winning the competition on social media – based on interactions and mention compatibility.

The role of digital marketing in business development [INFOGRAPHIC]

July 26, 2018

Companies which already have an online presence are beefing up their marketing strategies, and the rest are rapidly moderating their business models to ensure compatibility with a promptly evolving digital world.

World Cup social media review: Best influencers, posts and sponsors

July 25, 2018

The last ball has been kicked, the champions have been crowned and legends have been immortalised, but, more importantly, which player gained the most followers on Instagram? This infographic from Socialbakers looks back at the biggest social media buzz of the tournament.

Guest comment: How AI is guiding the new customer experience

July 25, 2018

Today’s consumers have become accustomed to having instant gratification at their fingertips and businesses don’t always have the technology to facilitate the desired level of service. Ryan Lester, the director of customer engagement technologies at LogMeIn examines the gap between customer expectations and the customer experience many businesses provide, how AI is shaping the new … [Read more…]