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Emoji habits shows how Brits reacted to heatwave

September 3, 2018

How do we really feel about the infamous British weather? A new analysis of how we used emojis in social media during the recent heatwave busts the myths and also shines a light on key differences in how men and women convey emotions on social channels.

Content, Mobile, Social brands, Facebook, marketing, media, technology

TabMo and Playground xyz raise the creativity game in mobile advertising

September 3, 2018

TabMo and Playground xyz are bringing new creative formats to mobile advertising aimed at driving awareness for brands, generating revenue for publishers and improving the user experience.

Ads, Mobile advertising, agencies, brands, marketing, media

Summer sales: 5 ways to make shoppers stay and spend up

August 31, 2018

As stores clear out their summer stock ready for autumn, competition is fierce. Steve Richardson, UK & MEA Director at ShopperTrak, looks at what can retailers do to stand out and generate as many conversions as possible.

E-commerce Amazon, analytics, local, marketing, mobile marketing

Google debuts ‘Ad Strength’ metric to help improve ad copy relevance

August 31, 2018

Google has launched a new “ad strength” metric that measures the relevance, quantity and diversity of ad copy.

Ads, Content content, Google, images, Search

Yandex to test self-driving taxi in Russia

August 31, 2018

Russian internet giant Yandex is to begin testing a new autonomous ride-hailing service in the tech-centric town of Innopolis.

Mobile, News Europe, Russia, technology

Two years on ‘What is Brexit?’ still googled 6,800 times a month

August 30, 2018

‘What is Brexit’ was still googled an average of 6,800 times a month in the first half of 2018, while many are swotting up on searches for ‘British Citizenship test’, according to new research.

News, Regulation, Search global, marketing, Search, UK

Guest comment: Industry 4.0 and the Regulation of Artificial Intelligence

August 30, 2018

AI’s true growth may not be in commercial or marketing sectors, but in manufacturing. Oliver Rickett, Solicitor, and Caroline Churchill, Partner, at law firm Womble Bond Dickinson looks at where AI regulation might be implemented and, specifically, what impact both AI has, and its regulation would have, on the manufacturing industry and what role the … [Read more…]

News, Regulation Amazon, Apple, global, government, marketing

Special needs charity SNAP revamps website with Blue Serif

August 29, 2018

Creative and digital agency Blue Serif has created a new website for Essex based charity, SNAP (Special Needs And Parents).

Content local, Search

London’s first ‘crypto-only’ shop to open for one week in September

August 29, 2018

A pop-up shop that accepts only digital currency will open this September in London to kickstart the launch of the capital’s Crypto Week.

E-commerce, News, Viral Entertainment, games, music, technology, video

Ariana Grande adds mixed reality ‘Sweetener’ to album launch

August 29, 2018

Thousands of Ariana Grande fans will move to hotspots across the UK to unlock VIP prizes in a mixed reality campaign launched this week to mark the release of her new album, ‘Sweetener’.

Content, Mobile advertising, content, local, marketing, technology
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