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Creative trends: ‘Urgent need’ for better measurement of creative performance

October 16, 2018

The quality of ad creative has a direct, measurable impact on campaign performance, and advertisers are largely unable to measure it, according to new research.

Death of the desktop? Just 42% of workers now use a desktop computer

October 15, 2018

Just 42% of UK workers now use a desktop computer in the office, with a fifth of workers believing desktop PC’s make today’s offices look dated and out of touch, according to new research.

Fashion sizing software EyeFitU launches B2B platform

October 15, 2018

The EyeFitU patented Sizing Engine is now available for integration via a SaaS model for online stores and offers consumers personalised sizing recommendations when shopping online.

American Express strikes partnership with digital lender ezbob

October 15, 2018

Global payment services company American Express has today announced a new partnership with online financing platform, ezbob, to offer selected small-to medium-sized UK business customers fast, secure and competitive access to finance.

37% of business leaders ‘don’t know what they are spending their marketing budgets on’

October 15, 2018

Many business leaders are not actually aware of what they’re spending their dedicated marketing budgets on, with over 1 in 3 (35%) unsure whether their marketing budget has increased or decreased in the last financial year, according to a new survey.

Has YouTube per-view revenue peaked?

October 12, 2018

Only three years ago Multi-Channel Networks (MCNs) were being snapped up by traditional broadcasters for huge sums, but their fortunes are changing according to Ampere Analysis.

How Carluccio’s is making social media sociable again

October 12, 2018

Italian restaurant chain Carluccio’s has managed to rip up the content plan and take a new approach to social media. Tom Harvey, new client director at drinks and hospitality specialist YesMore, and he can outline the new approach, how it works and why it’s working well for Carluccio’s.

Search trends: Most popular car brands in the world

October 12, 2018

The influence and popularity of the world’s most well-known car brands is often measured by sales figures, but does that really tell the full story? New research looks at Google stats to find the most searched for and talked about car brands in every single country around the world this year.

What is Big Data? [VIDEO]

October 12, 2018

The term ‘Big Data’ refers to more than simply the size of data, but more to do with the size of the complexity to join different sources of data points together to make decisions. This video from Whishworks offers a guide to the increasingly important concept of Big Data.

IoT projects ‘expected to deliver payback within 3 years’

October 12, 2018

IoT has reached the stage of early mainstream adoption, with over half of business and IT leaders expecting RoI from IoT projects within three years.