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Why festive advertising is as much a game of strategy as it is story
Is it time to set a ‘gold standard’ for digital Christmas campaigns, and what this might look like? Dominic Tillson, Head of Insight at Inskin Media could hone in on the creative opportunities that digital platforms offer advertisers during the festive season, and how these can match or even exceed the emotional experiences created by … [Read more…]
Wishing you a voice-enabled Christmas?
With Christmas just around the corner, voice assistants are set to be one of the hottest gifts on wish lists. However, a recent project from digital marketing agency, Cheil UK, proved that voice assistants – although fun – have a long way to go before they become a useful tool during the Christmas period.
Christmas Day is bigger than Black Friday for UK ecommerce retailers
In the UK, consumers are most likely to indulge in online shopping on Christmas Day. In 2017, traffic to online retailer websites on Christmas Day was almost double (45%) the December monthly average. Three days before New Year’s Eve (28 December) purchases were more than a quarter (26%) up on the December average.
Boxing Day boost: fashion and hospitality should prepare for a post-Xmas spending surge
There will be a significant uplift in post-Christmas spending, with web visits to local clothing listings set to surge above the seasonal average on Boxing Day, based on 2017 data showing a 47% increase.
High street retailers dominate the festive cheer across social
The death of the high-street might not be upon us just yet this holiday season with Primark taking the crown as the brand whose Christmas related posts garnered the biggest engagement levels with over 1.5 million interactions (likes, comments views, shares) on Instagram.