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Budweiser champions all pride communities with ‘Fly the Flag’ campaign

June 6, 2019

Budweiser has launched its Fly the Flag campaign, which will support Pride’s mission in championing and supporting every group within the LGBT+ community.

Yext offers ‘Brand Verified Answers’ in search listings

June 6, 2019

Online brand management platform Yext has launched a new tool that lets brands provide answers to consumers online.

Whitepaper: The rise of data enabled TV advertising

June 6, 2019

Advertisers expect 40% of their TV advertising will be data-enabled by 2020, with the rise of smart TVs brining more sophisticated targeting techniques to commercials.

Amazon launches StyleSnap: An AI personal fashion assistant

June 6, 2019

Amazon has introduced “StyleSnap”, a feature on its smartphone app that lets shoppers upload a picture of an outfit they like and get recommendations for similar items to buy.

Amazon plans to deliver by drone within months

June 6, 2019

Amazon is set to launch self-piloted drones capable of delivering packages to customers in 30 minutes or less in the coming months.

‘Sign in with Apple’: A new hurdle for location services?

June 6, 2019

Apple has launched a new “sign in with Apple” tool similar to those offered by Facebook and Google.

Apple splits iTunes into three parts

June 6, 2019

Apple is splitting iTunes into three apps for music, podcasts and film and shows, in bid to further persuade its product owners to sign up to its Spotify-style Apple Music service, as well as its recently announced Netflix rival Apple TV+.

Case study: Orlebar Brown boosts customer lifetime value with personalisation

June 5, 2019

Premium tailored mens swimwear retailer Orlebar Brown transformed its digital marketing in less than 6 months with Emarsys Marketing to put customers at the centre of the brand experience. This case study looks at how the brand built intimacy at scale leading to a substantial increase in overall customer life-time value.

Case study: Puretec Fitness revamps eCommerce site

June 4, 2019

Puretec Fitness has demonstrated the value of a well-designed eCommerce site for businesses that have previously relied on third-party marketplaces, after increasing its revenue by 222.53% and transactions by 124.14% within just four months of relaunching its website.

D&AD Winner: NYT follows up ‘Truth’ campaign to focus on climate change

June 3, 2019

The New York Times launched a new ad on climate change, featuring reporting from correspondent Nicholas Casey and photography from Josh Haner, as part of its ‘The Truth Is Worth It’ brand campaign.