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Brits increasingly prefer bots to humans for customer service
The research, from Capgemini Research Institute, quizzed over 12,000 consumers and 1,000 business executives. The study, entitled Smart Talk: How organizations and consumers are embracing voice and chat assistants, also found that there is an increasing pace of change over the past 12 – 24 months, 40% of those now using voice assistants have started … [Read more…]
Marketers waste 21 cents per media dollar due to poor data quality
While marketers spend a staggering 32% of their time managing data quality, these efforts aren’t enough to prevent significant waste, resulting in inaccurate targeting and lost customers, according to new research.
Retail trends: Youngest shoppers most likely to buy in-store as seasonal purchases begin
Europe is the leader in mobile shopping, with 67% of traffic coming from this channel during the holiday season, while younger shoppers are more likely to buy in store, according to new research.
Firms wising up to digital transformation projects (but many fail to launch)
Despite rising optimism in digital transformation, the vast majority of organizations are still suffering failure, delays or scaled back expectations from digital transformation projects, according to a new study.