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TV event marketing: What we’d like to see from Love Island contestants after leaving the villa

September 25, 2019

Two months on from TV phenomenon Love Island, contestants have been working on about life outside of the villa – where those before them have enjoyed varying levels of success in capitalising on their exposure. Adam Williams, CEO of Takumi, a leading Instagram influencer marketing service, looks at the lessons we’ve learned from past contestants after leaving the villa.

Social brands, content, Germany, marketing, UK

Digital breakthrough: Has Google cracked ultra-fast ‘Quantum Computing’?

September 25, 2019
Digital breakthrough: Has Google cracked ultra-fast ‘Quantum Computing’?
Digital breakthrough: Has Google cracked ultra-fast ‘Quantum Computing’?

Google has achieved a major breakthrough in computer power, building a machine capable of performing calculations in seconds that traditional computers would take 10,000 years to perform, according to a leaked paper

Ads, Content, Social digital data, Google, Microsoft, security, technology

Insurers ‘neglecting customer service on digital channels’

September 25, 2019
Insurers ‘neglecting customer service on digital channels’
Insurers ‘neglecting customer service on digital channels’

Insurers are the least trusted companies in the UK and are unable to answer over half of routine questions successfully, according to new research.

Ads, Social advertising, agencies, brands, email, Facebook

Salesforce expands with insurance CRM platform

September 25, 2019
Salesforce expands with insurance CRM platform
Salesforce expands with insurance CRM platform

Salesforce has announced new insurance-focused enhancements to its Financial Services Cloud designed to help insurers to build more personalised relationships with policyholders.

Ads, Content analytics, brands, CRM, financial services, global

Airship boosts localised marketing with new EU Cloud Site

September 25, 2019
Airship boosts localised marketing with new EU Cloud Site
Airship boosts localised marketing with new EU Cloud Site

Customer engagement company Airship is debuting its new EU cloud site and expanding its integration marketing clouds and data, making it easier for marketers to localise messages to international audiences.

Mobile apps, brands, email, Europe, Google

UK online retail continues summer slump

September 24, 2019
The fall in online retail sales appears to be slowing, after recording the steepest drops in the history of the Index for two months in a row, which could signal a return to stability in the near future, according to new research.
The fall in online retail sales appears to be slowing, after recording the steepest drops in the history of the Index for two months in a row, which could signal a return to stability in the near future, according to new research.

After online sales slumped to their lowest ever July growth last month, retailers saw little reprieve in August with growth of just +3% Year-on-Year (YoY), according to new data.

E-commerce advertising, retail, smartphones, UK

US and UK lead world in FinTech investment

September 24, 2019
US and UK lead world in FinTech investment
US and UK lead world in FinTech investment

San Francisco, London and New York are leading the way for attracting financial technology investments such as blockchain and mobile payments, according to new research.

Mobile China, Europe, financial services, Germany, global

Right to be forgotten: Google wins court battle to keep it EU-only

September 24, 2019

Google will not have to adhere to a ‘right to be forgotten’ law outside Europe, according to a new ruling in court this week.

Regulation, Search Europe, Google, Privacy, Search

Twitter fail: US military apologises for threatening to ‘bomb’ Area 51 festival

September 23, 2019

The US military has apologised for sending a tweet that appeared to threaten people visiting Area 51 over the weekend after a Facebook event went viral.

Regulation, Social Facebook, government, local, security, technology

Thomas Cook collapses amid growing internet competition

September 23, 2019
Thomas Cook collapses amid growing internet competition
Thomas Cook collapses amid growing internet competition

Thomas Cook has ceased trading with immediate effect, as the package holiday giant succumbed to rising competition and consumers booking more online.

E-commerce brands, government, Travel, UK
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