The Future of Work: Six predictions from digital industry experts
With a new decade ahead, what will the future of work could look like? The Netimperative team spoke to some industry experts to ask what they predict next year will bring.
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Black Friday sees 6% year-over-year improvement of in-store shopper traffic
Black Friday footfall increased by 6% compared to Black Friday 2018, according to official data from ShopperTrak.
Facebook lets users upload all photos to Google
Facebook has launched a new tool that lest users bulk-export all their photos and videos to another service or social network in just a couple of clicks, starting with Google Photos.
Top 17 viral video ads of 2019: Guac dances, black holes and the return of Ridley Scott
From guacamole dances to Fortnite fridge destruction, 2019 marked another big year for video viral marketing case studies. Gaming, Tik Tok and brand purpose were key themes of the most popular ad content. To round off the year, our team at Netimperative have assembled 20 standout virals from around the world for your viewing pleasure…
The importance of retargeting: getting a second chance at a first impression
Around 12% of all marketers are retargeting to raise the popularity of a brand’s name, with most customers admitting their intention of purchasing is intensified by personalised, relatable retargeted ads, according to new research.
Ecommerce predictions for 2020: Popularising retail through social shopping
Angus Burrell, General Manager UK, Omni-Channel Payment Solutions, at international payments solutions company, Valitor, shares some retail predictions in 2020.
Exposing ad fraud and unveiling the internet: why an IP proxy network is crucial for brands
An IP Proxy Network (IPPN) allows brands to test their campaigns from every angle to fight ad fraud. Or Lenchner, CEO at Luminati, look at how brands can use an IPPN to retain their competitive advantage.
Mobile-only marketing: the millennial goldmine?
Mobile only publishers could represent a goldmine for brands targeting younger, more digitally native audiences. Jules Bazley, Regional Vice President, CJ Affiliate, looks at how affiliate marketers are more than just traffic drivers.
Marketers reveal their top CMS priorities for 2020
Speed of content creation’ and ‘ease of customisation’ are the top priorities for marketers in 2020, followed by ease of use and flexibility, according to new research.