AppsFlyer gets $210m funding boost for attribution marketing
AppsFlyer has secured $210 Million in Series D funding and has been valued at $1.6bn.
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Advertising Doesn’t Work, But Partnerships Do
With most millenials no longer trusting traditional marketing, are partnerships the new way forward? Alex Springer, Director, Sales and Solutions EMEA, at Impact looks at why businesses are moving away from traditional advertising, and looking to partnerships to help reach new audiences and result in customers – without breaking consumer confidence. At this time of … [Read more…]
What was the biggest new digital breakthrough of the decade? Vote here!
As the 2010’s comes to an end, we rounded up the most important and innovative tech products, trends, and breakthroughs that have shaped how we use technology. Take part in our poll below…
Media industry trends for 2020: Collaboration culture, remote working and voice assistants for everything
Andy Wilson, Head of Media, Dropbox, shares his insights about the state of the European media industry and how technology is fundamentally shifting the way professionals collaborate and communicate.
Infographic: The 30 most popular social media influencers in the world
Over the last decade we’ve seen the rise in social media influencers grow and saturate the market, but which online identities are generating the most attention? A new infographic looks at the most popular social media influencers (according to Google).
Access creative agency retains Welsh Government contract
Manchester-based creative and digital agency, Access will be continuing its acclaimed work with the Welsh Government following its successful application to be a roster agency for the provision of digital services.
Location Sciences strikes global data partnership with X-Mode
Location Sciences has agreed to a global data partnership with location data provider X-Mode.
Taboola partners with Integral Ad Science to ensure brand safety
Content discovery platform Taboola has announced the launch of custom brand safety tools powered by Integral Ad Science (IAS).
Super Bowl 2020: Is $4.5m for a 30 second ad worth it?
Super Bowl ad rates reached $4.51 million a piece for 30-second spots last year – the second-most expensive rates ever, but in game revenue fell, according to new research.
Telegraph ditches ABC circulation audits to focus on ‘subscribers-first’
The publisher of the Daily Telegraph is pulling out of ABC circulation audits, saying it is no longer a ‘key metric’ for its subscriber-first strategy.