First week of February ‘worst for staff sickness’
Tuesday is the most frequent day taken by staff as unplanned absence, according to new research.
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UK Email Benchmark Report: A big comeback for email
UK email performed drastically better in 2019 than it did in 2018. Last year’s numbers trended below the global averages, according to new research.
In-housing becomes the industry standard as marketers experience positive ROI
Businesses are beginning to reap the benefits of moving marketing operations in-house as more and more brands start to follow suit, according to new research.
Top 10 cybersecurity influencers worldwide
As cybersecurity grows in importance, which influencers are proving most popular on social media? New research reveals the top 10.
Facebook boosts ad-tracking controls in UK
Facebook has launched a new tool that lets people see which apps, businesses and websites are sharing their information with the social network.
Snapchat debuts Bitmoji TV- a personalised cartoon TV series (starring you)
Snapchat is launching Bitmoji TV, an animated personalised content series for that features Snapchatters and their friends’ Bitmoji avatars in every episode.
Social media use ‘spans almost half global population’
Nearly half of the world’s population (3.8 billion people) now uses social media and 298 million new people came online in the past year, according to new research.
Getting retail marketing right: how to maximise seasonal trends
Retail evolves at a rapid pace, making it important to communicate with customers at exactly the right time, engage with shoppers at all stages of the buying journey and properly segment to understand them better. Michael Poyser, Chief Analytics Officer at Ecrebo looks at how retail marketers can take seasonality to a new level to boost the bottom line instead of simply relying on blanket discounts and promotions that only succeed in attracting short-term footfall and don’t reward for ongoing buying behaviour.
UK online adspend ‘now accounts for 3 in every 5 pounds spent’
UK adspend rose 5.6% year-on-year to reach £5.97bn in Q3 2019, 0.8 percentage points ahead of forecast, according to new research Warc and the Ad Association.