Online ad spend grew 10.9% last year- report
The digital sector continues to boost UK advertising growth, with online ad spend growing 10.9% last year, according to new data.
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BBC hires Alan Sugar to ‘cure or kill’ YouView
The BBC and other UK broadcasters have hired Lord Alan Sugar to attempt to save the embattled YouView internet-connected set top box venture.
Top tips: 8 steps for successful online audience targeting
As media fragments and audiences become more segmented, online audience targeting is becoming ever-more important tool for marketing campaigns. Stuart Colman, Managing Director, Europe of AudienceScience, offers a guide to reaching the right consumers online.
Walgreen buys Drugstore.com for $429m
US-based pharmacy retailer Walgreen has bought online retailer Drugstore.com for $429m (£265), giving it access to 3 million online customers.
Guest comment: Great usability is pure brand experience
Creating a successful online brand experience is about much more than just good design. Albert Pusch, head of marketing at FACT-Finder, explains why functionality is key to winning over customers.
Travel websites getting social
Many more travel websites are encouraging customers to engage with them via social media and developing apps for use on the move giving customers a much more constant level of exposure to the brand allowing for deeper engagement, according to a new study.
IPC takes 24 magazine sites mobile
IPC Media has unveiled 24 mobile-optimised sites, including some of its most popular brands, such as Marie Claire, GoodToKnow, NME and Nuts.
Budget 2011: Govt. woos small and large tech firms with tax breaks
SMEs and large enterprises in the technology sector could benefit from the Budget unveiled by chancellor George Osborne yesterday, as he seeks to foster growth in the UK economy.
Top tips: 5 ways to boost fan pages
Social media is fast becoming a keep way to boost brand loyalty, as sites like Facebook and Twitter offer new ways for customers to interact with the businesses that matter to them. A new report outlines some key ways to drive stronger responses from fan pages.
How to disappear from Facebook? Privacy in social media gets easier
The web has a long sense of memory, but after the European Commission weighed in to tell social media platforms that people should have a ‘right to be forgotten’ that might be about to change. Facebook have announced they’re trying to ‘find mechanisms to help in exceptional cases’ if someone wants to disappear from the … [Read more…]