Online insight monitoring is becoming an increasingly hot topic, not just in the world of marketing but across an organisation, as companies realise that it provides a near-real-time means to measure what is being said about them online, what is driving the online debate, and most importantly, what stakeholders are the most influential according to … [Read more…]
Wikipedia often overlooked and misunderstood as a marketing tool, but a new guide offers some tips to get the most out of the popular user-generated website.
The UK will experience the market’s first £1 million mobile advertising campaign in 2011, according to a new report from mobileSQUARED.
DraftFCB has bought London-based Blue Barracuda, as part of agency’s new ‘international mergers and acquisitions programme’.
Germany has the most web users in Europe, but the Dutch and British spend the most time online, according to new data from comScore.
Traditional audience measurement metrics that do not adjust for cookie deletion overestimate the number of unique users by two to threefold, according to a new report.
Spotify has launched an app letting users synchronise playlists and songs bought through its music streaming service with Apple’s iPod.
Amazon has launched MyHabit.com, holding brief online “flash” sales of clothes.
Amazon has launched MyHabit.com, holding brief online “flash” sales of clothes.
Internet firm AOL faced another quarter of declining advertising and subscription revenue, pushing down profit as the company tries to turn itself into an online media conglomerate.