Google to ramp up display ads with Admeld buy?
Google is reportedly on the verge of buying online advertising technology company AdMeld. for about $400m, according to media reports.
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Time to buy a brolly? New tool lets advertisers target consumers based on weather
TOMORROW FOCUS Media, Germany’s largest online publisher, is now offering advertisers the ability to target consumer advertising based on real-time weather conditions.
Two thirds of consumers 'fail to click with unengaged social media advertising'
While brands have followed swiftly to raise their profile with social media savvy consumers for e-commerce success, it appears that when it comes to advertising on social media, consumers may not be on the same page, according to new research.
Two thirds of consumers ‘fail to click with unengaged social media advertising’
While brands have followed swiftly to raise their profile with social media savvy consumers for e-commerce success, it appears that when it comes to advertising on social media, consumers may not be on the same page, according to new research.
Right to reply: Users need better tools to prevent cyber attacks
This week, defense secretary Dr Liam Fox spoke about how Britain is under continuous attack from cyber criminals. Peter Regent, director of online authentication at digital security provider Gemalto, shares his views on the need for industry and enterprise to better equip users with a full range of tools to intercept hackers who have shifted … [Read more…]
Nearly half smartphone users ‘have shopped online’
New research from eDigitalResearch and Portaltech shows that almost half of Smartphone users (48.2%) have now shopped online and on their mobile, increasing by a dramatic 13% in just nine months.
NFC Mobile Payments: ‘Contactless’ transactions ‘to reach $50bn by 2014’
A new report from Juniper Research forecasts that global NFC mobile contactless payment transactions will reach nearly $50 billion worldwide by 2014. Following on from the Orange Mobile Payments service launch in the UK, 2011 and 2012 are expected to be banner years for NFC service rollouts.
Satisfaction with online retail sites hits all time high
Online consumer satisfaction with retail sites has reached an all time high in the latest eRetail Benchmark study, with pure-play retailer Javari achieving the top score.
Online community network for marketers launched
A new website aiming to provide marketing professionals with their first exclusively UK-based community has launched this week.
Guest comment: Where Are All The Android Apps?
With notebook and tablet manufacturers blaming a lack of applications for weak sales of the first generation Android tablets, Russell Berry, MD of AppCreatives.co.uk a leading UK producer of mobile applications wonders why there are so few Android 3.0 specific apps and whether this is entirely to blame for poor sales?