Cadbury chocolate bars turned into augmented reality games
blippar, a free smart phone app that converts real world images into virtual experiences, has launched in partnership with Cadbury UK and Ireland.
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PAYG mobile users ‘spend up to 2 weeks a year browsing retail sites’
Mobile marketing firm Velti revealed results from a UK consumer retail survey, including the fact that Pay-As-You-Go (PAYG) users spend an average of 13 days a year browsing retail sites on their mobile devices.
Interactivity ‘key to mobile advertising’
UK consumers are willing to engage with mobile advertising as long as it proves an engaging experience, according to a new report.
IgnitionOne buys ad exchange AdJug
Digital marketing technology firm IgnitionOne has acquired AdJug, a display advertising exchange for unsold premium inventory.
Top 5 tips: What does the ideal affiliate look like?
Choosing the right affiliate marketing partners can be a difficult job for publishers. Owen Hewitson, Client Strategist, Affiliate Window & buy.at, lists 5 key qualities to help the decision making process easier…
IAB slams .brand domain name plans
A proposal to expand the number of top-level domain (TLD) names available to companies has been criticised by the Interactive Advertising Bureau.
App developer survey: Android army catching Apple
Although iOS development remains strong that the Android army is catching on fast, with developer interest in Android and Windows 7 growing at the expense of iOS, according to a new poll.
Right to reply: Why brands need to wake up to ‘social fatigue’
This week, Gartner released the results of a survey of over 6,000 people which examined attitudes to social media. The survey found that while social media use was predictably rising, there was an element of ‘social media fatigue’ among consumers, with 24% of respondents using their favourite sites less than when they first signed up. … [Read more…]
Event report: Increasing ROI with clever usability techniques
In July 2011, UserZoom held the first of its quarterly seminar series, bringing together usability (UX) experts to explore the role of UX, how it can impact effective online business and how it can be developed and improved.
Top tips: Back to school guide offers top tech for students
With so many families anxious to save money this year, and today’s college-bound students “needing” more technology, Andrew Eisner, Retrevo.com Director of Community and Content has launched a Back-To-School Technology Guide designed to help parents and students save money and find technology that meets their needs.