Half online feedback ‘comes from customers that buy instore’
Half (50%) of online customer feedback comes from those that bought products instore, according to new research.
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Online movie audience data – Boom in paid subscriptions and paid downloads
$4.4bn is what the online film industry will be worth within five years. Online movie audience data has been trending upwards steeply and now Global Industry Analysts are forecasting a boom in paid subscriptions and paid downloads. Here’s why…
Internet audience measurement research – UK comScore deal
Agreeing the approach for internet audience measurement research is no easy task. Each country that has created a standardised industry currency for internet audience measurement has worked through a painstaking process of agreeing standards and setting up tenders. Now in the UK – one of the most advanced approaches – comScore look set to replace … [Read more…]
How coffee drinking habits differ around the world
As branches of global coffee house chains become a permanent fixture in even the most far-flung corners of the world, research from Kantar Media’s Global TGI looks at coffee consumption in different countries.
Asia overtakes western markets for online video consumption- report
Asia (excluding Japan) and BRIC nations (Brazil, Russia, India and China) have overtaken Europe and western markets on television viewing and video consumption via Internet or mobiles, according to a new report.
Video advertising: 70% of in-stream impressions play all the way through
An average of 70% of in-stream impressions play all the way through, with users being 200 times more likely to click on in-stream ads compared to standard banners, according to new research.
AP woos digital publishers with online video platform
The Associated Press has launched AP Video Hub, a global online video news platform, in a bid to attract online news publishers and portals to its services.
Guest comment: Client and agency relationships- performance-related pay set to rise?
As digital takes a greater role in marketing campaigns, client demands on agencies are growing. Natalie Gross, CEO at Amaze, takes a look at the changing relationships between clients and agencies, and why performance-related pay is likely to become to preferred payment model in the future.
Brits abandoned £1bn worth of online shopping baskets in 2011
Just under half of all UK online shoppers abandoned a shopping basket during 2011, representing £1.02bn in value, according to new research.
Fords runs reality TV series on Yahoo to promote Green Car
Ford is launching an online reality TV show in partnership with Yahoo in the US.