Top 25 Olympic brands- McDonalds bottom of social media league
As the Olympics begins, McDonalds languishes at the bottom of the official sponsor’s league table in terms of Twitter buzz, according to new data.
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Google adds handwriting feature to mobile search
Google has added a handwriting feature for its mobile search, offering an alternative to typing keyphrases into the search box.
GM marketing chief that quit Facebook resigns
General Motors is ousting its Global Chief Marketing Officer Joel Ewanick, according to a news report.
Apple ‘held talks with Twitter’ over partnership
Apple considered investing in Twitter, in a deal that would have valued Twitter at around $10bn (£6.4bn) and it would also have signalled the technology giant’s eventual intention to take on Facebook.
Internet copyright law – update on class action law suit against Google Books
Google Books is fighting back in the internet copyright law battle. Latest on the class action law suit against Google Books filed by authors who claim Google Books is not ‘fair use’. Whatever your sector, the outcome will have big implications…
Olympics ‘Global CheerMeter’ tracks athletes, sports and sponsor support on Twitter
As the Olympics gets underway, social analytics firm Socialbakers has launched CheerMeter, a new social media tool that tracks and analyses real-time global Twitter buzz around sporting events.
Video viral of the week: British Airways encourages Brits to stay home to support team GB
Olympic sponsor British Airways is asking supporters of the British Olympics team not to fly during the games in order to help British athletes. See why it’s our video viral of the week below…
Is your social medial campaign on track? (Infographic)
How can brands interact and increase brand engagement within the three main social platforms, Facebook, Twitter and LinkedIn?
Ebooks overtake hardcovers in adult fiction
For the first time, sales of adult fiction e-books surpassed that of traditional hardcovers. The annual survey by the Association of American Publishers and the Book Industry Study Group also found that sales of ebooks overall (that is, both fiction and non-fiction, as well as adult, young adult and children’s) doubled between 2010 and 2011.
IAB research: Tablet users want interactive ads
New research published by the IAB in conjunction with its partner Ipsos MediaCT, has found that consumers are more than twice as likely to be engaged with tablet ads that are interactive. Overall, 55% of tablet users think that advertising on tablets can do things that other media can’t and they expect to see this … [Read more…]