Online shopping ‘fell 11% during Olympics’
Olympic fever had a detrimental effect on UK online sales in the UK, which fell 11% during August, according to new figures.
Search Results for:
Video viral of the week: Toyota offers sweets for tweets
To promote its new Etios car in South Africa, Toyota promised to make people smile. The Sweets for Tweets installation, created by HelloComputer & ThingKing, did just that by rewarding virtual smile tweets with real-life candy via a Wonka-like contraption. See why it’s our video viral of the week below…
Case study: Ubisoft triples game sales via Facebook targeting
Ubisoft managed to triple sales by 300% in just 3 months through a targeted Facebook campaign for its Settlers Online game by focusing on users most likely to convert and purchase. This case study looks at how the games giant made smart use of targeting and bid optimisation to get the most out of its … [Read more…]
The (crowdsourced) history of crowdsourcing
Online co-creation community eYeka has launched the first ever visualisation of the use of crowdsourcing by brands over time. In keeping with its theme, the timeline is crowdsourced, taking suggestions from users to improve the chart.
eBay redesigns logo with modern look
eBay has unveiled its new look logo, as the online marketplace looks to convey a sleek modern image awayfrom its manic auction-based origins. The primary-coloured logo has been scaled down from the manic lettering it displayed for almost two decades, and will now showcase the company’s name in a more modern way.
Top tips: Good Data – A practical solution to data privacy
Web users are becoming wary of the online ad industry when it comes to data privacy. Marc Guldimann, founder and CEO of Enlinken, looks at how to bring back confidence in the online ad world.
Real-time bidding trends- Top advertisers and category trends
AT&T, Toyota and American Express are the top advertisers spending through real-time bidding (RTB), according to a new report.
Right to reply: The rise of in-store mobile platforms
This week, Deloitte Digital has predicted that mobile will influence £15billion in-store sales in 2012m. The survey of more than 2,000 consumers highlights how mobile devices are being used by shoppers. Mark Haviland, MD, Rakuten LinkShare UK, the world’s largest affiliate network, working with hundreds of retailers in response to the news.
Facebook tests ‘AdSense-style’ mobile ad network for 3rd parties
Facebook is testing a new mobile ad network, running ads targeted according to user data on third-party apps and mobile websites for the first time.
Guest comment: Trust in advertising – paid, owned and earned
Social recommendations and brand websites are more trusted than advertising, yet ad dollars continue to rise globally. Randall Beard, Global Head of Advertiser Solutions at Nielsen looks at paid, owned and earned media and asks if trust in advertising matters? And if so, can we even do anything about it?