US online retail spending up 15% on last year
Online retail spending in the US reached $41.9 billion for the quarter, up 15 percent versus year ago, according to new data.
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Google targets ‘next billion’ with basic mobile web service Free Zone
Google has launched ‘Free Zone’, a new mobile web service aimed at giving millions of people in the developing world to access the Internet (and Google’s ads) via basic mobile phones without data charges.
Samsung Galaxy S3 beats iPhone 4S as best selling smartphone
Samsung’s Galaxy S3 has outsold Apple’s iPhone 4S for the first time, becoming the world’s best-selling smartphone during the third quarter of this year, according to new data.
Skype debuts ‘workspace’ business community tool
Skype has launched Skype in the workspace, a free community that allows businesses to share expertise, build online networks, and gain access to tools.
Search case study: ‘Ethical’ SEO campaign gets 52% boost in organic traffic
TopCashBack set digital marketing agency SiteVisibility the task of increasing its search rankings and overall brand awareness using SEO and linkbuilding methods. This case study shows how by the summer, the loyalty rewards site gained 51.8% in organic website traffic and doubled its monthly average ROI.
16m Brits ‘lack basic web skils’
Around 16 million people in the UK lack basic web literacy skills, potentially holding up economic growth to the tune of £63bn, according to a new report released by UK digital champion Martha Lane Fox.
Microsoft ditches Windows Live Messenger for Skype
In a controversial move, Microsoft is set to close down its free iconic instant messenger service Windows Live Messenger, replacing it with Skype, the video chat service it bought in May last year.
Apple drags Google into Samsung patent case
Apple has launched a new patent claim against Samsung and Android, dragging Google into the ongoing copyright battle for the $219 billion global smartphone market.
Top tips: The value of the affiliate channel beyond the last click
Tracking the customer journey beyond the last click has long been a key goal for marketers. In the first of a two part article, Matt Swan, Client Strategist at Affiliate Window, offers an in-depth guide to tracking the influence of all digital touch points involved in a sale.
Video viral of the week: John West interactive YouTube video tells ‘story in a can’
This interactive YouTube video forms part of John West’s latest £6m marketing efforts to showcase its ethical fishing practices. The ‘story in a can’ campaign invites UK consumers to track exactly where their canned fish comes from. See why it’s our video viral of the week below…