Facebook to ramp up display ads with Atlas buy
Facebook is reportedly planning to buy advertising platform Atlas from Microsoft, as the social network looks to overtake Google in the display ad sector.
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Google begins first public trial of augmented reality glasses
Google has unveiled further details of its upcoming augmented reality eyewear, dubbed ‘Google Glass’, along with a competition allowing the public to test the device for the first time.
Yahoo revamps homepage with Facebook content
Yahoo has overhauled its homepage with a raft of new features, including online content recommended by Facebok users.
Amazon puts display ads on website
Amazon has launched display ads on its website, as the online retailer looks to rival ad networks and Google AdWords.
TV viewing habits: Brits watched 4 hours of TV a day in 2012
New figures show that TV viewing in the UK is continuing to expand as people watch additional TV on-demand via TV sets, tablets, smartphones and laptops. In total, the average UK viewer watched 4 hours, 4 minutes of TV a day in 2012 – the year when TV in the UK became 100% digital following … [Read more…]
Right to reply: Facebook and Atlas- a serious threat to Google’s display dominance?
With Facebook poised to buy display ad platform Atlas, can the social network rival Google’s Doubleclick? Julie Langley, MD of Results International looks at the implications of the deal on the sector and thoughts on future acquisitions.
Sony PS4 event: Searches for console soar
Ahead of Sony’s press conference unveiling the Playstation 4, interest in the next-generation console has soared, with data from Experian finding that 1 in every 1,500 searches in the UK last week contained the word ‘Sony’.
Right to reply: Time shifted TV on the rise- but big screens are still king
New research this week from Thinkbox suggests that on-demand viewing drove up TV viewing to 4 hours per day in 2012. Jerome Rota, SVP of Consumer Products and Services at Twonky looks at changing TV habits, and why people still prefer to watch content on their TVs rather than tablets or PCs.
China overtakes US as top smartphone market
China has overtaken the US in terms of having the most active Android and iOS devices, according to new data.
Outlook.com gets $90m ad campaign ahead of mass Hotmail migration
Hotmail users will soon be forced to switch over to Outlook.com, as Microsoft looks to regain lost ground to Google’s Gmail with the largest ever ad camapign for an email service.