The COVID-19 crisis has forced advertisers to rethink their creatives, messaging and media strategies. While the homebound economy has led to higher linear and OTT viewership, brands are under pressure to optimise costs, ensuring that every dollar in an ad budget impacts the bottom line. Calum Smeaton, CEO and Founder of TVSquared, a global provider … [Read more…]
Viral hits like Tiger King and The Mandalorian are creating a sense of FOMO among consumers who’s wallets aren’t able to match their appetite for new content, according to a new report.
‘Circle back’, ‘reach out’ and ‘disambiguate’ are among the most annoying overused phrases in business, with a number of pandemic-related buzzwords already making the list, according to new data.
Yorkshire Tea has shown it’s support for the Black Lives Matter movement by telling a right-wing YouTuber ‘please don’t buy our tea again’, resulting in much support and controversy amid global protests over racial discrimination.
10 podcasts publishers hit 900 million streams and downloads in just one month, with iHeart radio and NPR accounting for almost half of all that traffic, according to new research.
A study of global online traffic shows the whole world is staying logged on later at night and enjoying a lie in before starting work in the morning.
Delivery costs, returns, and frictionless payment and data-capture processes are the critical touchpoints for retailers to finetune to provide an excellent customer experience (CX) online, according to a new report.
The financial technology sector is booming, with financial inclusion, regulations, consumer savviness and innovation all on the rise. Shaun Puckrin, CPO for Global Processing Services (GPS), looks at the future of the FinTech industry by looking at the current trends and challenges it faces.
Nike has released a new advert in response to the Black Lives Matter protests with the slogan: “Don’t Do It”.
The strange phenomenon of ‘brain massage’ videos on YouTube featuring whispering women, scratching boards and cats purring, has become big business around the world. New research documents the currous rise of these ‘ASMR’ videos, and the millions made by their creators.