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Most people likely to buy a product after seeing out-of-home ad

October 13, 2020

A new monthly jobs indicator released today by Internet Association shows an increase in the number of full and part time job postings online after a slump during the height of the coronavirus pandemic.

Ads advertising

Top 75 UK brands: Ocado, Deliveroo and Just Eat reflect massive growth in home delivery during the pandemic

October 13, 2020
Top 75 UK brands: Ocado, Deliveroo and Just Eat reflect massive growth in home delivery during the pandemic
Top 75 UK brands: Ocado, Deliveroo and Just Eat reflect massive growth in home delivery during the pandemic

Online retail and take-away brands Ocado, Deliveroo and Just Eat are the UK’s fastest growing brands according to the 2020 BrandZ Top 75 Most Valuable UK Brands report, launched today by WPP and Kantar.

Ads ad, digital marketing

Brits ‘back to working from home’ in September as FMCG sales

October 13, 2020
Consumer spending habits post-Covid: Switch to digital wallets
Consumer spending habits post-Covid: Switch to digital wallets

Total UK till sales growth in the last four weeks ending 3rd October increased from 5.6% to 8.3% year on year, as shoppers are continuing to move towards online shopping, with online FMCG growth up by 91% in the last four weeks.

E-commerce ecommerce

Making the perfect Christmas advert: Shoppers reveal formula for success

October 12, 2020
Making the perfect Christmas advert: Shoppers reveals formula for success
Making the perfect Christmas advert: Shoppers reveals formula for success

Shoppers have revealed the formula for the perfect 2020 Christmas advert – and there isn’t a fir tree or snowy scene in sight, according to a new survey.

Ads, Video, Viral advertising, content, video

YouTube Select launches in UK: ‘Line-ups’ of top creators for advertisers

October 9, 2020
YouTube Select launches in UK: 'Line-ups' of top creators for advertisers
YouTube Select launches in UK: 'Line-ups' of top creators for advertisers

YouTube has launched a new ad format for British advertisers and brands called YouTube Select, letting brands choose from ready-made ‘lineups’ that represent the best of the platform’s diverse creators, publishers and cultural content.

Content, Video, Viral video, YouTube

Black Friday spending to shrink by nearly a quarter in 2020 (but two-thirds will be online)

October 8, 2020

Whilst the period will get longer, the spending will be less as the impact of Covid-19 on consumers’ wallets looms large. The Black Friday period has been forecast to shrink by nearly a quarter (22%) this year, based on research by eCommerce consultancy Wunderman Thompson Commerce, yet online spending is set to surge. Overall spend … [Read more…]

E-commerce ecommerce

Global media ad prices fall 0.9% as traditional media tumbles

October 7, 2020
Global media ad prices fall 0.9% as traditional media tumbles
Global media ad prices fall 0.9% as traditional media tumbles

The coronavirus pandemic continues to inflict pain on media pricing across the world. While media deflation has eased since Q2, prices are forecast to remain deflationary at -0.9% globally, driven by a downturn in traditional media, according to new data.

Ads advertising

Ecommerce ‘most desired skill by UK businesses in past 6 months’

October 7, 2020
Ecommerce 'most desired skill by UK businesses in past 6 months'
Ecommerce 'most desired skill by UK businesses in past 6 months'

Ecommerce and digital fashion skills have topped the list of small business requirements in the UK in the past 6 months, as well as wider interest in business expansion and survival on a global level.

E-commerce ecommerce

Facebook and Twitter clamp down on ‘potentially harmful’ Trump posts

October 7, 2020
Facebook and Twitter clamp down on ‘potentially harmful' Trump posts
Facebook and Twitter clamp down on ‘potentially harmful' Trump posts

Trump’s social media posts about coronavirus have been flagged by both Facebook and Twitter for spreading ‘potentially harmful information’.

Regulation Regulation

Majority of consumers believe economy will be worse in 2021 than now – and less likely to spend

October 6, 2020
Majority of consumers believe economy will be worse in 2021 than now - and less likely to spend
Majority of consumers believe economy will be worse in 2021 than now - and less likely to spend

The majority of consumers don’t think the economy will get better next year, in fact they think it will get worse, with two-thirds (69%) of consumers having less confidence in the economy in 2021 than they do in it now, according to new research.

Ads advertising
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