Social media influencers often use their platforms to promote new products, however new research from Trinity Business School reveals that using them to develop new products can ultimately make them much more successful.
The pandemic has accelerated the dispersal of consumers seeking and accessing promotions across channels, but suspicions remain around the value and consistency of discounts offered by retailers and brands digitally versus in-store.
IT professionals are no longer the primary decision-makers for B2B technology purchasing instead finance, business development and sales and marketing calling the shots, according to new research.
Beauty brand Revolution Beauty has partnered with leading digital agency, Astound Commerce, to launch a new ecommerce solution to support its rapidly scaling business and direct-to-consumer (DTC) offering.
Brits are now using technology and how our opinion towards it has fundamentally changed. Smart technology is the popular choice and many people believe retailers, and their employers, should be using it.
Social media platform Parler has been shut out of Amazon, Apple and Google over ‘threats of violence’, following the deadly attacks on Capitol Hill after a Trump rally last week.
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