Google beats forecasts as mobile business begins to pay off
Google, the search engine giant, registered a 32 per cent jump in profits, beating market expectations and highlighting the success of its emerging businesses.
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23 million Brits have used phone to make purchases
New research from the Internet Advertising Bureau – the trade association for online and mobile advertising – reveals that mobile commerce has already become widely adopted in the UK, with 51% of mobile owners (23 million people) using their device to make payments, redeem coupons or research products and services.
Top Tips: Getting marketing emails read
Marketers must realise that they are in complete control of the success, and failure, of their email marketing campaigns. The crux starts with their email sender reputation. Margaret Farmakis, Senior Director of Response Consulting at Return Path, offers a guide to getting your recipients’ attention.
Augemented reality app lets users try on ‘virtual jewellery’
Technology firm Holition has partnered with high end jewellers Boucheron to launch an app that lets web users ‘try on’ jewels in real time.
Public sector-only travel site launches
A new travel portal, borne out of a two-year university consultancy project, has launched exclusively for organisations and employees within the public sector in the UK and Ireland.
Two in three publishers planning a iPad app- survey
Many UK publishers are planning to launch on a mobile platform, with the iPad, iPhone and Android being thetop three platforms top three platform picks, according to new research.
Research round-up: 15th October 2010
This weeks top digital trends: Display ads still top priority | Customer expectations online | Mobile Broadband | Online CRM | North American Apps | Online air travel check-in | Cloud Computing | Voice operated apps | Top 100 British icons
News Round-up: 15th October 2010
This week’s movers and shakers in the digital industry: I Spy Marketing | Videojug | Sequence | Diffusion | Tealeaf | Adconion | Rubicon Project | Recommendi |Bible Society | Transversal | Exalead | e-dialog | Tagman | Mobile Interactive Group | Effiecient Frontier | Linkshare | Consumerchoices | edigitalresearch | ATG | Global Reviews … [Read more…]
Yahoo takeover bid rumours: AOL and News Corp named as suitors
Yahoo’s shares rose 11% yesterday on the back on speculation that the struggling online media giant is the object of a takeover attempt, with both AOL and News Corporation in the running as possible bidders.
Right to reply: Interflora Vs M&S on Google AdWords – Online Marketers will await outcome with bated breath
Flower retailer Interflora has begun legal action against Marks & Spencer for allegedly bidding on its brand name on Google Adwords. According to Matthew Whiteway, Client Services Director at leading search specialist agency and technology firm Greenlight, were Interflora to win this battle, it would set a precedent, with a number of advertisers likely to … [Read more…]