With real time bidding on the rise, this new infographic from the Rubicon Project provides an overview of the European market for mobile real-time bidding (RTB).
RTB giant DataXu goes global with rebrand of Mexad
Real time bidding firm DataXu has rebranded Mexad, as the US-based ad technology provider firm expands across Europe and beyond.
Nokia takes on Android with cheaper Lumia handsets
Nokia has launched cheaper version of its flagship Lumia smartphones, as the Finnish mobile maker looks to regain lost ground to Google’s Android in the budget phone market.
Mobile streaming trends: How are consumers using their smartphones and tablets? (infographic)
Mobile users in the US and Europe are more likely to stream user generated videos, while tablet users stream more TV shows, according to new research looking into the media habits of people on the move.
How to make Google Shopping’s paid service work for you [Infographic]
With paid Google Shopping being rolled out in the UK and free Google Shopping listings being gradually phased out over the next few months Return on Digital offer a mini guide on how you can use this change to get ahead of your competition.
Right to reply: Firefox OS launch- a challenge to Android?
The first commercial build of Mozilla’s HTML5-centric Firefox OS was given a spectacular debut in Barcelona ahead of Mobile World Congress 2013, with the announcement of 18 mobile operator partners, nine launch markets, and initial device commitments from Alcatel One Touch, LG, and ZTE, with Huawei to follow. All will be powered by Qualcomm’s Snapdragon … [Read more…]
How the internet affects new product purchase decisions
The Internet is an important influence on consumers interested in buying new products, especially across Electronics and appliances, according to new research.
Marketers to increase social media ad spend in 2013
U.S. consumers spend 20 percent of their online time and 30 percent of their smartphone time on social media—accounting for a whopping 121 billion minutes each month. And marketers are starting to adjust their ad campaigns and budgets to keep pace, according to a recent survey commissioned by Vizu, a Nielsen company.
Shazam hits 300 million users, revamps Apple and Android tablet apps
Media discovery service Shazam has reached 300 million users, as the firm announces new apps for the iPad and Android tablet devices.
PayPal to launch Chip and Pin for small traders
PayPal is to launch a device that lets small traders, from Ice Cream sellers to taxi firms, accept payments via their smartphones.