After weeks of rumours, Facebook has bought Atlas from Microsoft for an undisclosed sum, as the social network looks to boost its ad targeting capabilities.
Plans for ‘.uk’ domains put on hold
UK domain registry Nominet has shelved plans for a shorter “.uk” country code domain, following a three-month consultation.
Right to reply: Sky’s O2 takeover- 5 ways it will shake up the industry
Following the announcement that BskyB is to takeover O2 broadband, Emeka Obiodu, telco strategy analyst at Ovum looks at five key ways the purchase will shake up the UK’s telecoms and digital industry.
UK car insurance: Go Compare tops Google ad listings
Go Compare has held on to its lead in Google advertising listings for car insurance despite Google’s share of search visibility for car insurance in Paid Media having increased on the previous quarter, and rival comparison sites having likewise grown their share of voice, reveals the latest research from leading independent digital marketing agency, Greenlight.
Glow’s ‘Engagement Accelerator’ boosts Facebook newsfeed ads
Facebook ad technology firm Glow Digital Media has launched the ‘Engagement Accelerator’, designed to get the most out of newsfeed ads.
Groupon founder fired after shares plummet
Groupon has ousted its founder and CEO Andrew Mason, after the embattled daily deals site posted another quarterly loss, prompting a 24% slide in its share price on Thursday.
BSkyB buys O2’s broadband services for £180m
BSkyB is to buy O2’s home telephony services from Telefonica, becoming the second biggest broadband provider in the UK in the process.
Top 20 most visible paid search advertisers (and SEO brands) on Google UK
Amazon dominates the paid search ads on Google UK, by far more visible in results pages than its closest rivals Ask and Booking.com, according to new research.
The rise of online learning: Apple’s iTunes U hits 1 billion downloads
Apple has announced that its iTunes U online learning courses have reached the 1 billion download milestone 6 years after launch.
2 in 5 web users ‘unaware that Google Adwords are adverts’
Up to 40% of web users are unaware that the Google Ads above their search results are paid-for advertisements, according to new research.