Adobe has teamed up with agency Razorfish to boost their technology marketing platforms for clients.

As online audiences grow and become more diverse, marketing automation software is becoming ever more important for brands to reach the right people in the right place at the right time. Ahmed Ahmed at Eloqua offers 5 ways that marketers can use these new tools to get the most out of your sales opportunities.

In a surprise move, Twitter has shut down the mobile apps of its TweetDeck social media management tool, in a bid to focus on its web versions.

Facebook is set to revamp its news feed tool once more, sparking rumours that the social network will ramp up features for smartphones as it looks to boost mobile ad revenues.

Google is to sell gift cards for its Play Store in UK shops, as it looks to push its paid content to rival Apple’s App Store.

With corporate scandals hitting the headlines, companies can no-longer elude the evolution of social media. Jason Woodford, CEO at one of the UK’s leading digital marketing agencies SiteVisibility, suggests that the horsemeat scandal can be used as a platform on which to finally inform and educate company directors the world-over that social media is no … [Read more…]

Tesco has expanded its video streaming service Blinkbox with new music and ebook stores, as the UK-based supermarket giant looks to rival web giants such as Amazon, Google and Apple in the lucrative mobile entertainment market.

UK smartphones are increasingly turning to their phones for shopping, with half happy to spend over £10 via their mobiles, according to this new infographic from Intela.

A new online tool, enthuse.me, has gone live, letting users show off examples of their best work to potential employers, clients or colleagues.

Evernote has reset all 50 million user passwords after it became the latest in a string of high profile technology firms to be hit by hackers.